Juan studied Film at the University of Buenos Aires and Screenwriting at ENERC. As a commercial director, he has worked with prominent brands including Movistar, Tigo, Personal, Coca-Cola, Quilmes, Pepsi, P&G, Kellogg's, Santander, and MTV, among many others, collaborating with major creative agencies. He has directed hundreds of commercials worldwide, receiving recognition such as:

2009: Ojo de Iberoamérica for Best New Talent (MTV spot).
2015: Bronze Lion at Cannes (New Media, Sr. Toronjo campaign).
2018: Silver Lion at Cannes (Film, "Motorcycle" for Banco Santa Fe).

Since 2010, he has been part of Ladoble, where he directs commercials, music videos, and develops film and television projects.

Some of his credits as a writer and director include:

Frágiles (TV series, 8x30').
Vidas Bandidas (Disney+/Star+, 4x30').
Linda (feature film, world premiere at the Toronto International Film Festival).

He has developed numerous fiction projects for Argentina, Mexico, Chile, and Spain, for production companies such as Pampa Films, Cohn & Duprat, Fábula, and Storylab, among others.

His short film Infamia (2007), inspired by Jorge Luis Borges, premiered at BAFICI and screened at festivals including Mar del Plata, Lleida, and Huelva, where it won the Pablo Neruda Prize.

A cinephile, writer, and music lover, Juan combines his passion for storytelling with a unique aesthetic. His influences span cinema, television, pop culture, literature, architecture, and design, guided by curiosity and imagination.